Go East
December : 2009         
A Challenge: Building the brand by living the brand
Which is it? Arial or Helvetica
Four Steps to a
Well-Lived Brand

Align it. Manage it. Monitor it. Celebrate it. Follow these tried-and-true steps, says Go East business development and marketing director, and you’ll be living your brand in no time. READ MOREarrow_R

LIVING THE BRAND:
tell me how you really feel

Living the brand means different things to different people. Creative director Carla Januska gets the inside scoop on how everyone at Go East answers the question, “How do you live the Go East brand?”
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Gallery
AND THE BRAND WINNER IS …

Let’s face it: Everyone loves
a pat on the back. At Go East,
special appreciation goes to
those internal people who
embrace and embody the
Go East brand. READ MOREarrow_R

ArmINTERNAL BRAND BUILDING

Go East regularly works with clients to generate strategies and tools that build, strengthen and energize brands, not from the consumer’s perspective, but internally. A few select examples demonstrate our creative approach to these inside jobs. READ MOREarrow_R
Chris“Building your brand from the inside is only possible if your internal team is given the tools it needs to live the brand. Your team needs to have a complete understanding of your brand’s mission and vision, its promise to your customers and its personality and values.” READ MOREarrow_R
Mr FunWHO PUTS THE FUN
IN BRAND BUILDING?

Once it was indoor putt-putt golf. Another time it was a pin-the-tail-on-the-donkey game called “Nail That Budget.” Whatever the event, Go East’s Mr. Fun and the Fun Committee build the brand from within.
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